VENDORRADAR HOMEPAGE MOCKUPS

Six copywriting approaches for the homepage — three with new visual designs, three with the exact production theme. Each handles the "local government, not federal" message differently. Tap any card to view the full page.

New Design Explorations
Option A

"STRAIGHT TALK"

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Warm, plain-spoken, benefit-first. No jargon. Light theme with serif headlines. Speaks directly to a service company owner.
Pill
Local Government Contract Monitoring
Headline
YOUR NEXT CONTRACT IS ALREADY BEING DISCUSSED
Light ThemeSerifPlain Language
Option B

"REFINED SIGNAL"

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Keeps the intelligence metaphor but makes it concrete. Dark theme with "Not Federal. Not State. Local." comparison panel.
Pill
Local Government Contract Intelligence
Headline
FIND THE CONTRACT BEFORE THE RFP
Dark ThemeComparison PanelCurrent DNA
Option C

"COMPETITIVE EDGE"

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Urgency and FOMO-driven. Split hero with live signal preview. Editorial serif headlines. Strikethrough "not-federal" bar.
Eyebrow
Local Government Contracts
Headline
THEY'RE TALKING ABOUT YOUR NEXT CONTRACT RIGHT NOW
Light + DarkItalic SerifFOMO
Same Production Theme — Copy Only
Option D

"FIND THE CONTRACT BEFORE THE RFP"

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Exact production theme — radar, dark mode, Bebas Neue, everything. Copy is concrete and action-oriented. Replaces abstract "signal/noise" with tangible language.
Pill
Local Government Contract Intelligence
Headline
FIND THE CONTRACT BEFORE THE RFP
Production ThemeConcrete CopyAction-Oriented
Option E

"YOUR NEXT CONTRACT IS ALREADY ON AN AGENDA"

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Exact production theme. Keeps signal metaphor but explicitly grounds it in local government — city councils, county boards, school districts. Not federal.
Pill
Local Government Contract Signals
Headline
YOUR NEXT CONTRACT IS ALREADY ON AN AGENDA
Production ThemeLocal FocusSignal Metaphor
Option F

"THEY'RE DISCUSSING YOUR CATEGORY RIGHT NOW"

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Exact production theme. Most visceral and specific. Opens with real scenarios — a city replacing their janitorial provider, a school approving an HVAC budget. Grounds everything in board meetings.
Pill
Board Meeting Intelligence for Contractors
Headline
THEY'RE DISCUSSING YOUR CATEGORY RIGHT NOW
Production ThemeVisceralMost Specific
Options A–C explore new visual directions. Options D–F use the exact production theme and only change the words. Pick the copy direction, then we apply it to the real site.
Signal Explorer — Card Redesign
5 Designs

SIGNAL CARD MOCKUPS

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5 layout approaches for the Signal Explorer cards on /dashboard/explore. Same data, same colors, different information architecture. Designed for construction and landscape professionals who scan visually.
Included Designs
Layered Bands Status Sidebar Signal Beacon ● Status Ribbon ● Compact Summary
Graphical Stage Badges Category Icons Mobile Responsive 3 Sample Signals
All mockups use the exact production Vendor Radar theme. No code changes have been made to the codebase.